# Website Redesign SEO: A Practical Launch-Day Checklist: worksheet

Prepared September 14, 2026. Adapt to your own process. Do not include secrets or private customer records.

## Working record

Use the existing URL inventory as the source list, not a fresh crawl of only the new site. The new site cannot reveal content that was forgotten during migration. Record the exact release and the real public domain checked. Keep owner acceptance, technical verification, and outstanding external-provider tests as separate status items.

| Field | Your working note |
|---|---|
| Old URL and intended treatment | Fill in for your business |
| Replacement URL | Fill in for your business |
| Source content invariants | Fill in for your business |
| Redirect status and destination | Fill in for your business |
| Canonical and indexability | Fill in for your business |
| Media and download checks | Fill in for your business |
| Critical journey result | Fill in for your business |
| Deployment identifier | Fill in for your business |
| Rollback owner and trigger | Fill in for your business |
| Post-launch monitoring owner | Fill in for your business |

Use the notes to identify the next decision, not to create an appearance of completeness. Mark unknowns openly, assign an owner, and attach a safe evidence reference where appropriate. Do not put passwords, customer records, or private correspondence in a worksheet that will be shared widely.

Review the completed sheet with someone who actually performs the work. Ask them to walk through one ordinary example and one exception using only the recorded instructions. Update the unclear parts, then save a dated version. That small exercise turns a planning template into a practical operating artifact and gives future reviewers a clear starting point.