Core Tenets Auburn, Indiana | Button Block
Ten fundamental principles that guide everything we do at Button Block. Inspired by proven philosophies and adapted for the digital age.
We first developed these core tenets when Button Block was just getting started. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that.
Focus on the user and all else will follow
Since the beginning, we've focused on providing the best user experience possible. Whether we're designing a new website or crafting a digital marketing campaign, we take great care to ensure that they will ultimately serve you, rather than our own internal goals or bottom line. Our interfaces are clear and simple, pages load instantly, and every recommendation we make is based on what will truly benefit your business and your customers.
It's best to do one thing really, really well
We do digital solutions. With one of Indiana's most focused teams dedicated exclusively to solving digital challenges, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we've been able to solve complex issues and provide continuous improvements to services that help businesses thrive online. Our dedication to mastering digital excellence helps us apply what we've learned to new challenges, from web development to AI integration.
Fast is better than slow
We know your time is valuable, so when you're seeking digital solutions you want results right away. We may be the only agency whose stated goal is to make your website so efficient that visitors accomplish their goals as quickly as possible. By optimizing every aspect of performance and increasing the efficiency of our development process, we've broken our own speed records time and again. We keep speed in mind with each new project we deliver, whether it's a mobile application or an e-commerce site.
Democracy on the web works
Great digital solutions work because they rely on real user feedback and data-driven decisions. We assess the importance of every design choice using a variety of techniques, including analytics, user testing, and proven best practices. This approach actually improves as the web evolves, as each new trend and technology gives us another point of data to make better decisions. We believe in transparent, collaborative development where the best ideas win.
You don't need to be at your desk to need an answer
The world is increasingly mobile: people want access to information wherever they are, whenever they need it. We're pioneering responsive design and mobile-first development that helps businesses connect with customers on any device. Whether someone is checking your website on their phone during lunch or browsing your services on a tablet at home, we ensure your digital presence works flawlessly across all platforms.
You can make money without doing evil
Button Block is a business, but we believe in ethical practices. The value we generate comes from creating genuine solutions that help our clients succeed. We don't use dark patterns, manipulative design, or misleading tactics. Our advertising recommendations focus on providing useful information to the right audience at the right time. We believe that honest, transparent marketing builds stronger, more sustainable businesses for everyone.
There's always more information out there
Once we've mastered the fundamentals of web development and design, our team turns attention to emerging technologies and methodologies. Sometimes it's integrating new platforms like headless CMS solutions or advanced analytics. Other efforts require creativity, like implementing AI-powered chatbots or voice search optimization. Our researchers continue looking into ways to bring cutting-edge solutions to businesses seeking competitive advantages.
The need for information crosses all borders
Our agency is based in Auburn, Indiana, but our mission is to help businesses succeed wherever they operate. We build websites and applications that work globally, support multiple languages when needed, and understand that great design transcends cultural boundaries. Using modern development tools and best practices, we create solutions that perform well whether your customers are local or international.
You can be serious without a suit
Our founders built Button Block around the idea that work should be challenging, and the challenge should be fun. We believe that great, creative solutions are more likely to happen with the right company culture. Our atmosphere may be casual, but when new ideas emerge during a team meeting or brainstorming session, they are traded, tested and put into practice with impressive speed—and they may be the foundation for your next breakthrough project.
Great just isn't good enough
We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can't reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways. Our constant dissatisfaction with the status quo becomes the driving force behind everything we create for our clients.
See Our Tenets in Action
Ready to experience what these principles mean for your business?