Button Block

WebsitesAEOSEO

AI-Powered Digital Agency

Auburn, Indiana

Websites, SEO and AI employees for businesses in Auburn, Fort Wayne and Northeast Indiana.

Websites that bring in business. AI employees that help you handle it. Built in Auburn, Indiana, for businesses ready to grow.

Minnick Lawn & LandscapingFort Wayne

Minnick Lawn and Landscaping website scrolling on an iPhone, built by Button Block

Factory Direct Homes CenterAuburn

Factory Direct Homes Center website scrolling on an iPhone, built by Button Block

Hey ButtonAuburn

Hey Button website scrolling on an iPhone, built by Button Block

Minnick Lawn & LandscapingFort Wayne

Minnick Lawn and Landscaping website scrolling on an iPhone, built by Button Block

Factory Direct Homes CenterAuburn, Indiana

Factory Direct Homes Center home page on desktop, built by Button Block

Minnick Lawn & LandscapingFort Wayne, Indiana

Minnick Lawn and Landscaping home page on desktop, built by Button Block

Minnick Lawn & LandscapingFort Wayne, Indiana

Minnick Lawn and Landscaping home page on desktop, built by Button Block

Factory Direct Homes CenterAuburn, Indiana

Factory Direct Homes Center home page on desktop, built by Button Block

Hey ButtonAuburn, Indiana

Hey Button home page on desktop, built by Button Block

Minnick Lawn & LandscapingFort Wayne, Indiana

Minnick Lawn and Landscaping home page on desktop, built by Button Block

Factory Direct Homes CenterAuburn, Indiana

Factory Direct Homes Center home page on desktop, built by Button Block

Hey ButtonAuburn, Indiana

Hey Button home page on desktop, built by Button Block
A cream 1930s Auburn boattail speedster parked outside the art deco Auburn Automobile Company building, now the Auburn Cord Duesenberg Automobile Museum, in Auburn, Indiana

Home base: Auburn, Indiana41.37° N, 85.06° W

The DeKalb County Courthouse in downtown Auburn, Indiana, lit up at night

Made in Auburn, Indiana41.37° N, 85.06° W

The DeKalb County Courthouse in downtown Auburn, Indiana, lit up at night

Made in Auburn, Indiana41.37° N, 85.06° W

A cream 1930s Auburn boattail speedster parked outside the art deco Auburn Automobile Company building, now the Auburn Cord Duesenberg Automobile Museum, in Auburn, Indiana

Home base: Auburn, Indiana41.37° N, 85.06° W

Our work

Real sites.
Real businesses.

Built in Auburn, fast on every phone, and found on Google and in AI answers.

See our work
Factory Direct Homes Center website on an iPhone, built by Button Block
Minnick Lawn and Landscaping website on an iPhone, built by Button Block
Hey Button website on an iPhone, built by Button Block

Your brand, our craft

Whatever your brand is,
we build around it.

Button, the Hey Button mascot: a smiling green sewing button with stitched edges, arms and legs

Hey Button

INTRODUCING / AI EMPLOYEES

Business coming in.
Busywork going out.

Your website brings in business. An AI employee helps you handle it.

Organize inquiries, prepare follow-ups, and make routine office work lighter—with clear approvals and a real person helping you get set up.

AI teammate. Configured for business. Set up around how your business actually works, ready on day one. Draft and approve by default: nothing goes out without your say-so.

Our
Services

Comprehensive digital solutions tailored to elevate your business in today's competitive landscape

Why Choose Us

Our approach combines innovation, expertise, and a commitment to your success

Local Expertise

Based in Auburn, 25 miles from Fort Wayne, with clients across DeKalb, Allen, and Steuben counties. We know the local market because we live here.

AI-Powered Development

Multi-model AI systems using Claude, Gemini, and custom integrations. We build with Next.js, React, and modern tools that enterprise companies use.

Results You Can Measure

Every project includes analytics setup and reporting. You'll see exactly how your website performs—traffic, leads, conversions—not just vanity metrics.

You Work With the Founder

Button Block is founder-led. You talk to Lucas directly, from the first call to launch and after—no account managers, no handoffs, no runaround.

Everything Connected

Website, SEO, ads, and analytics all built to work together. No patchwork of disconnected tools—one cohesive system you actually understand.

We Answer the Phone

Need a quick update? Have a question? Call or text 260.573.8616. Real humans, same day response, no ticket systems.

About Button Block
Minnick Lawn and Landscaping home page on desktop, built by Button Block
Factory Direct Homes Center home page on desktop, built by Button Block
Hey Button home page on desktop, built by Button Block

What Our Clients Say

Success stories from businesses we've helped transform

★★★★★5.0on Google Reviews

Button Block, LLC created me a very professional and very easy to use website, that has completely changed my business. Because of the work that Lucas did with my website my business has taken off!! He is very professional and easy to work with and would highly recommend him to anyone who is looking to have an effective website built.

★★★★★
Adam Minnick
Owner, Minnick Lawn Care
View Adam's Review

Working with Lucas Button has been great. He's doing more than just handling the website for Factory Direct Home Center; he helped us build a marketing plan that actually makes sense for our specific business. Lucas really took the time to understand the manufactured home industry and what our customers need. He's using modern tools and strategies, including AI, in a way that's practical and effective for us. He's professional, responsive, and always has solid ideas. If you're looking for someone who will be a real partner in growing your business, not just a web developer, I highly recommend Button Block.

★★★★★
Kyle Dudgeon
Owner, Factory Direct Homes Center
View Kyle's Review
Read More Success Stories

Free tool

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The DeKalb County Courthouse in downtown Auburn, Indiana, lit up at night

Made in Auburn.
Working across Northeast Indiana.

Clients across DeKalb, Allen and Steuben counties, 25 miles from Fort Wayne.

Frequently Asked Questions

Common questions about our digital services

Button Block provides comprehensive digital services including custom web development, AI-powered solutions, SEO, Answer Engine Optimization (AEO), digital marketing, website design, branding, content creation, advertising management, and conversion optimization. We specialize in helping Auburn, Fort Wayne, and Northeast Indiana businesses leverage cutting-edge technology for competitive advantage in the digital marketplace.
Button Block integrates practical AI solutions tailored for small to mid-sized businesses. This includes AI-powered chatbots for customer service, marketing automation for efficiency, content generation assistance, data analysis for insights, and Answer Engine Optimization to get your business featured in ChatGPT, Perplexity, and Google AI Overviews. We focus on AI applications that deliver measurable ROI.
Button Block serves Auburn, Fort Wayne, DeKalb County, Allen County, Steuben County, and all of Northeast Indiana with in-person consultations and local expertise. We also work with clients nationally through remote collaboration. Our Auburn location allows us to provide personalized, hands-on service while our digital expertise enables us to compete globally.
Button Block combines Indiana local expertise with cutting-edge AI technology, providing personalized service that larger agencies cannot match. As a founder-led business, you work directly with the founder on every project. We focus on measurable results with transparent ROI reporting, and we're pioneers in Answer Engine Optimization (AEO) to help your business get found by AI search tools.
Answer Engine Optimization (AEO) is the practice of optimizing your content to appear in AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity. With 40% of Gen Z preferring social and AI search over Google, AEO is essential for future-proofing your digital presence. Button Block is a leader in AEO, using structured data, schema markup, and strategic content to get businesses featured in AI-generated answers.
Button Block offers competitive pricing scaled for small to mid-sized businesses. Website projects typically range from $2,000-$15,000 depending on complexity and features. Ongoing digital marketing and SEO services start at $500/month. We provide free consultations and detailed proposals with transparent pricing before any commitment, ensuring you understand exactly what you're investing in.
Getting started is easy. Contact us through our website or call for a free consultation. We'll discuss your business goals, assess your current digital presence, and recommend a tailored strategy. There's no obligation, and you'll receive a detailed proposal outlining scope, timeline, and investment. Most projects begin within 1-2 weeks of approval.
What digital services does Button Block offer in Auburn, Indiana?
Button Block provides comprehensive digital services including custom web development, AI-powered solutions, SEO, Answer Engine Optimization (AEO), digital marketing, website design, branding, content creation, advertising management, and conversion optimization. We specialize in helping Auburn, Fort Wayne, and Northeast Indiana businesses leverage cutting-edge technology for competitive advantage in the digital marketplace.
How does Button Block use AI to help local businesses?
Button Block integrates practical AI solutions tailored for small to mid-sized businesses. This includes AI-powered chatbots for customer service, marketing automation for efficiency, content generation assistance, data analysis for insights, and Answer Engine Optimization to get your business featured in ChatGPT, Perplexity, and Google AI Overviews. We focus on AI applications that deliver measurable ROI.
What areas does Button Block serve from Auburn, Indiana?
Button Block serves Auburn, Fort Wayne, DeKalb County, Allen County, Steuben County, and all of Northeast Indiana with in-person consultations and local expertise. We also work with clients nationally through remote collaboration. Our Auburn location allows us to provide personalized, hands-on service while our digital expertise enables us to compete globally.
What makes Button Block different from other digital agencies?
Button Block combines Indiana local expertise with cutting-edge AI technology, providing personalized service that larger agencies cannot match. As a founder-led business, you work directly with the founder on every project. We focus on measurable results with transparent ROI reporting, and we're pioneers in Answer Engine Optimization (AEO) to help your business get found by AI search tools.
What is Answer Engine Optimization (AEO) and why does it matter?
Answer Engine Optimization (AEO) is the practice of optimizing your content to appear in AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity. With 40% of Gen Z preferring social and AI search over Google, AEO is essential for future-proofing your digital presence. Button Block is a leader in AEO, using structured data, schema markup, and strategic content to get businesses featured in AI-generated answers.
How much do Button Block's digital services cost?
Button Block offers competitive pricing scaled for small to mid-sized businesses. Website projects typically range from $2,000-$15,000 depending on complexity and features. Ongoing digital marketing and SEO services start at $500/month. We provide free consultations and detailed proposals with transparent pricing before any commitment, ensuring you understand exactly what you're investing in.
How can I get started with Button Block?
Getting started is easy. Contact us through our website or call for a free consultation. We'll discuss your business goals, assess your current digital presence, and recommend a tailored strategy. There's no obligation, and you'll receive a detailed proposal outlining scope, timeline, and investment. Most projects begin within 1-2 weeks of approval.

Ready to transform your business?Let's create something amazing together.

Get Started