Digital Marketing Auburn, Indiana
Drive growth and engagement with data-driven digital marketing strategies
Lucas Button
CEO & Founder
Marketing That Actually Works for Northeast Indiana
I've watched too many local businesses throw money at generic marketing agencies who treat Fort Wayne and Auburn the same as they'd treat Chicago or New York. They run the same playbook, get mediocre results, and blame 'the market.' That's not marketing—that's laziness.
Real digital marketing for Northeast Indiana means understanding that your customer isn't just searching for 'plumber'—they're searching for 'plumber near Auburn IN' at 6 AM when their pipe bursts. It means knowing that a well-placed Google review from a DeKalb County resident carries more weight than a thousand Instagram followers from who-knows-where.
We build marketing systems that work while you sleep. SEO that brings in qualified leads months after we set it up. Email sequences that nurture relationships. Content that positions you as the local expert. The goal isn't more traffic—it's more customers who actually convert.
“The best marketing doesn't feel like marketing. It feels like a helpful friend who happens to know exactly what you need.”
Common Questions We Hear
Honest answers to the concerns most business owners have about digital marketing
Will This Work for My Industry?
Digital marketing principles are universal, but tactics vary by industry. We customize every strategy based on your specific market, competition, and customer behavior.
How Much Should I Spend?
There's no magic number. We start by understanding your goals and margins, then recommend a budget that makes mathematical sense for your business.
Can I Do This Myself?
Absolutely. We're happy to train you or your team. Many clients start with us, learn the fundamentals, then transition to managing their own campaigns.
What If It Doesn't Work?
Marketing always works—the question is whether the results justify the investment. We set clear KPIs upfront and pivot quickly if something isn't performing.
Our Digital Marketing Services
Comprehensive solutions to grow your business online
Answer Engine Optimization (AEO)
Get featured in ChatGPT, Perplexity, and Google AI Overviews with AI-optimized content and schema markup.
SEO
Improve your search engine rankings and get found by customers actively searching for your services.
Social Media
Build your social media presence and engage with your audience across all major platforms.
Content Marketing
Create engaging content that attracts, informs, and converts your target audience.
Analytics
Track and optimize performance with data-driven insights and actionable recommendations.
Email Marketing
Design and deploy targeted email campaigns that engage subscribers and drive conversions.
Conversion Optimization
Improve your website's performance and turn more visitors into paying customers.
Why Button Block for Digital Marketing?
What makes our approach different
Proudly serving Auburn, Fort Wayne, and Northeast Indiana businesses. We're not a faceless agency—we're your neighbors.
We Live Here Too
We understand the Northeast Indiana market because we're part of it. We know the seasonal patterns, the local events, and what actually resonates with customers in this region.
Based in Auburn, Indiana
Data Over Hunches
Every recommendation we make is backed by data—your analytics, market research, and real performance metrics. No guesswork, no 'trust me' moments.
Full-Funnel Thinking
We don't just drive traffic and call it a day. We track the entire journey from first click to final sale, optimizing every step to maximize your ROI.
You Own Everything
Your ad accounts, your analytics, your content—it's all yours. We don't hold your marketing hostage if you ever decide to move on.
Our Expertise in Action
SEO Success
Improved rankings and organic visibility
Social Growth
Increased engagement and community building
Email Campaigns
High engagement and conversion rates
Content Excellence
Engaging stories that resonate with audiences
Data-Driven Insights
Measurable results and continuous optimization
Frequently Asked Questions
Our Marketing Process
Research & Analysis
Deep dive into your market, competitors, and target audience to create a data-driven strategy.
Strategy Development
Develop a comprehensive marketing plan with clear objectives, channels, and tactics aligned to your goals.
Campaign Execution
Implement campaigns across channels - SEO, content, social media, email - with precision and consistency.
Measurement & Optimization
Monitor performance, track KPIs, gather insights, and continuously optimize for better results.
What Our Clients Say
Real results from businesses we've helped grow online
"I worked with Ken about 12 years ago, and like then, he is ahead of the curve… which is where I need to be as a competitive business. The balance he has with his understanding of marketing, technology and social media allows me to cut out several steps in my quest to grow my business in the area of marketing via social media. With one simple suggestion that we applied, my business went from 10 Google Reviews over a 6 month period, to 68 in a 1 month period and our business exposure on Google shot up to the top in our industry… and, he has some much more to offer. I am confident within the next 6 months, my business will be the leader in my geographic area with his company's guidance."
Todd Opacinch
Owner
The Culture Gym, Fort Wayne
"Working with Lucas Button has been great. He's doing more than just handling the website for Factory Direct Home Center; he helped us build a marketing plan that actually makes sense for our specific business. Lucas really took the time to understand the manufactured home industry and what our customers need. He's using modern tools and strategies, including AI, in a way that's practical and effective for us. He's professional, responsive, and always has solid ideas. If you're looking for someone who will be a real partner in growing your business, not just a web developer, I highly recommend Button Block."
Kyle Dudgeon
Owner
Factory Direct Home Center