Our Services
Comprehensive digital solutions tailored to your business needs

Lucas Button
CEO & Founder
We're Not Just Another Agency
Button Block started in Auburn, Indiana with a simple idea: local businesses deserve the same quality digital services that big companies get, but with personal attention and honest pricing. As a family-owned business, we understand what it means to build something from the ground up.
Too many agencies treat clients like ticket numbers. We do things differently. When you work with Button Block, you work directly with Ken and Lucas—the people who actually build your website, create your marketing strategy, and care about your success. No account managers, no junior staff learning on your dime.
We combine decades of technology experience with a genuine passion for helping Northeast Indiana businesses thrive. From Auburn to Fort Wayne, from mom-and-pop shops to growing enterprises, we've seen firsthand how the right digital presence can transform a business.
“We started Button Block because we believed local businesses were being underserved. Every project we take on, we ask ourselves: would we be proud to show this to our neighbors? That's the standard we hold ourselves to.”
Digital Solutions That Actually Work
From web development to digital marketing, we provide end-to-end solutions to help your business thrive in the digital landscape.

Web Development
Beautiful, fast websites that turn visitors into customers

AI Consulting
40 years of business expertise meets cutting-edge AI. We don't just talk AI — we build it. Navigate the AI landscape with a family that understands business.

Paid Ads Management
Get customers immediately with targeted ads on Facebook, Google, Instagram, LinkedIn, TikTok — and emerging AI platforms. True ROI from a family with 40 years of expertise.

AI Solutions
Intelligent automation and machine learning for your business
E-Commerce Solutions
Powerful e-commerce platforms that drive sales, manage inventory, and deliver seamless shopping experiences.

Website Design
Stunning, user-friendly designs that engage and convert

Digital Marketing
Get found online and grow your customer base

Answer Engine Optimization
Get featured in ChatGPT, Perplexity, and AI Overviews. Dominate zero-click search with AI-optimized content.
Search Engine Optimization
Comprehensive SEO that improves rankings, drives organic traffic, and increases online visibility.
Content Creation
Compelling content that tells your story, engages your audience, and drives action—from fully human-written to AI-assisted options.

Digital Advertising
Targeted campaigns that reach the right audience

Branding & Design
Stand out with a memorable brand your customers love

Digital Strategy
Data-driven roadmaps to achieve your business goals

Conversion Optimization
Turn more visitors into customers with data-driven improvements

ROI Reporting
Track, measure, and optimize your marketing investment

IT Solutions
Reliable tech that keeps your business running smoothly
What Our Clients Say
Real results from real Indiana businesses
"Working with Lucas Button has been great. He's doing more than just handling the website for Factory Direct Home Center; he helped us build a marketing plan that actually makes sense for our specific business. Lucas really took the time to understand the manufactured home industry and what our customers need. He's using modern tools and strategies, including AI, in a way that's practical and effective for us. He's professional, responsive, and always has solid ideas. If you're looking for someone who will be a real partner in growing your business, not just a web developer, I highly recommend Button Block."
Kyle Dudgeon
Owner
Factory Direct Home Center
"I worked with Ken about 12 years ago, and like then, he is ahead of the curve… which is where I need to be as a competitive business. The balance he has with his understanding of marketing, technology and social media allows me to cut out several steps in my quest to grow my business in the area of marketing via social media. With one simple suggestion that we applied, my business went from 10 Google Reviews over a 6 month period, to 68 in a 1 month period and our business exposure on Google shot up to the top in our industry… and, he has some much more to offer. I am confident within the next 6 months, my business will be the leader in my geographic area with his company's guidance."
Todd Opacinch
Owner
The Culture Gym, Fort Wayne
"Button Block, LLC created me a very professional and very easy to use website, that has completely changed my business. Because of the work that Lucas did with my website my business has taken off!! He is very professional and easy to work with and would highly recommend him to anyone who is looking to have an effective website built."
Adam Minnick
Owner
Minnick Lawn Care
Our Process
We follow a proven methodology to deliver exceptional results for every project.
Discovery
We learn about your business, goals, and requirements
Strategy
We develop a tailored plan to achieve your objectives
Implementation
We execute the plan with precision and expertise
Optimization
We continuously improve and refine for optimal results
Why Choose Button Block?
What makes us different from other agencies
Proudly serving Auburn, Fort Wayne, and Northeast Indiana businesses. We're not a faceless agency—we're your neighbors.
Local Expertise
We understand Northeast Indiana businesses because we are one. We know the market, the community, and what it takes to succeed here.
Based in Auburn, serving all of Northeast Indiana
Direct Access
Work directly with our founders—Ken and Lucas—not account managers or junior staff. Your project gets senior-level attention from day one.
Proven Results
Our clients see real, measurable improvements. We focus on outcomes that matter: more leads, more sales, more growth.
Modern Technology
We use cutting-edge tools and techniques while keeping things simple and maintainable. No unnecessary complexity.