Haley C.R. Button-Smith

As a lifelong writer and avid reader, I bring a unique human touch to content creation in an increasingly AI-dominated landscape. I understand that authentic storytelling creates the strongest connections with audiences.

My Approach: The Human Touch in a Digital World

While I embrace AI as a valuable tool, I maintain firm creative control—I'm the director, and technology is my assistant. This balanced approach allows me to offer flexible content solutions tailored to each client's needs and budget, from fully human-written premium content to AI-assisted options.

My philosophy is simple: technology should enhance human creativity, not replace it. This perspective has proven invaluable to clients seeking content that stands out in an increasingly homogenized digital landscape.

My Content Creation Services

I offer three tiers of content creation services:

• Premium Human-Crafted Content: Fully researched and written by me, offering the highest level of originality and brand voice consistency.
• Hybrid Content: A collaborative approach where AI assists with research and drafting, while I provide substantial editing, rewriting, and human perspective.
• AI-Enhanced Content: AI-generated content with my expert oversight, direction, and editing—an efficient solution for clients with higher volume needs.

Life Beyond Work

I'm primarily a stay-at-home mom to two wonderful little girls, ages one and three, who keep me incredibly busy and fill my days with joy and adventure. I work for Button Block when my little ones allow it, finding pockets of time during naps or in the evenings to channel my creativity into client projects.

This balance between motherhood and professional work gives me a unique perspective on creating content that resonates with real people. My experiences as a mom inform my approach to storytelling, helping me craft authentic narratives that connect with diverse audiences—the foundation of effective digital marketing.

My Background

My passion for storytelling and natural writing ability have been with me since childhood. Over the years, I've developed my skills through practical experience, voracious reading, and a commitment to understanding what makes content truly engaging. I bring this intuitive understanding of narrative and audience connection to every project I work on at Button Block.

As an OG Button and proud member of the Button Gang, I'm deeply connected to our company's mission and values. This family connection gives me a unique investment in the success of every project we undertake, as each client's story becomes part of our own story.