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The Grand Slam

Watch Button Block become #1 in Auburn, Indiana— then Garrett, Waterloo, Angola, Fort Wayne, and beyond.

Real rankings. Real data. Real transparency. Updated monthly.

Scroll to follow the journey

⚾ BUTTON BLOCK SCOREBOARD - INNING PRE-GAME

Baseline Established - Campaign Launching Soon

🎯 TARGET KEYWORDS (Auburn, Indiana)

⚾ "web design Auburn Indiana"

Monthly Searches: 210 | Difficulty: Medium

NR

⚾ "web development Auburn"

Monthly Searches: 140 | Difficulty: Easy

NR

⚾ "digital marketing Auburn"

Monthly Searches: 180 | Difficulty: Medium

NR

⚾ "SEO agency Auburn Indiana"

Monthly Searches: 90 | Difficulty: High

NR

⚾ "website design Auburn"

Monthly Searches: 120 | Difficulty: Easy

NR

📊 BUSINESS METRICS

⭐ Google Reviews

2

Goal: 50

4% to goal

🤝 Active Clients

6

Goal: 25

24% to goal

📈 Monthly Organic Traffic

180

🏆 Page 1 Rankings

0

of 5 keywords

0% to Grand Slam

Last Updated: January 1, 2026 | Next Update: Campaign Launch

📹 The Journey - Video Series

Follow along month by month as Ken and Lucas document their journey to #1. Every episode includes real data, wins, challenges, and lessons learned.

🎬 More Episodes Coming Soon

New episodes released monthly. Subscribe to our YouTube channel to never miss an update!

Subscribe on YouTube

👨‍👦 Two Stories, One Journey

A father teaching his son. Experience guiding aspiration. Follow both perspectives as we chase the Grand Slam together.

💼

Ken's Corner

25 Years of Expertise

Ken Button

I've been optimizing websites since 2004. In 2007, I ranked a local business #1 worldwide for their industry. Here's what I learned that applies to Auburn...

Experience

25 Years

First #1 Ranking

2007

💡 Latest Insight (Month 0):

"I see gaps in Auburn's competition—missing schema, slow page speeds, weak internal linking. If we execute properly, 6 months to #1 is realistic. I'm confident because I've done this before."

📚

Lucas's Learning

Learning in Public

Lucas Button

I'm 20 years old and learning from the best. This is my apprenticeship in public. Every month, I'll share what I learned, mistakes I made, and how I'm growing...

Age

20 Years Old

Journey Start

2025

📝 Latest Learning (Month 0):

"I'm nervous but excited. Calling our shot publicly is intimidating, but it's the best way to learn. By Month 6, I want to be confident enough to replicate this in another city on my own."

"We're not just building an agency. We're building a legacy."

Follow our father-son journey every month. Real wins. Real challenges. Real growth.

🏆 Client Hall of Fame

Real Auburn businesses. Real results. Every client we work with helps us refine our strategies and prove our approach works.

KDZ Motorsports logo

KDZ Motorsports

Industry: Automotive Sales

Challenge:

45 minutes per vehicle listing, inconsistent descriptions

Before

45 min/listing

After

60 sec/listing

Result:

60 seconds per listing (45x faster), 97% time savings

"Button Block's AI system cut our listing time from hours to minutes. Game-changer for dealerships."

KDZ Owner

View Full Case Study

More Success Stories Coming

We're just getting started. Check back monthly to see new client wins and case studies as we grow.

1 of 10 case studies published

Want Results Like These?

If we can rank ourselves #1 in Auburn, imagine what we can do for your business.

Let's Talk About Your Project

🗺️ Expansion Roadmap

Auburn is just the beginning. Watch as we expand city by city, dominating Northeast Indiana and beyond.

Interactive Indiana Map

Coming Soon: Click each city to see detailed progress

🏟️ Auburn, IN

Currently in progress (Month 1)

○○○○○ (0/5 complete)

Target: Month 6 (6 months)

IN PROGRESS

🏟️ Garrett, IN

Starting Month 7

○○○○○ (0/5 complete)

Target: Month 9

NOT STARTED

🏟️ Waterloo, IN

Starting Month 10

○○○○○ (0/5 complete)

Target: Month 12

NOT STARTED

🏟️ Angola, IN

Starting Month 13

○○○○○ (0/5 complete)

Target: Month 15

NOT STARTED

🏟️ Fort Wayne, IN

Starting Month 16

○○○○○ (0/5 complete)

Target: Month 24

NOT STARTED

🚀The Big Leagues - 20x larger than Auburn (263K population)

Fort Wayne will require significantly more resources and time, but it's where we prove scalability.

5

Cities Targeted

25

Total #1 Rankings Goal

24

Months to Full Domination

What's After Fort Wayne?

Indiana has 92 counties. After dominating these 5 cities, we'll expand strategically based on market opportunity. Long-term vision: #1 in every major Indiana city, then beyond.

This is just the beginning. 🚀

📊 Transparency Dashboard

Real-time data. No smoke and mirrors. Every claim backed by screenshots, metrics, and Google Analytics. This is our commitment to Auburn and beyond.

Why We Share Everything

Accountability

Public goals = public commitment. We can't hide from the data.

Proof

If we can rank #1 for ourselves, we can do it for you.

Education

Other agencies can learn from our journey and strategies.

Trust

Transparency builds confidence. No hidden agendas.

Organic Traffic Growth

M0
M1
M2
M3
M4
M5
M6

180

Current/mo

+0%

vs Last Month

10,000

Goal (Mo 6)

Keyword Rankings

web design AuburnNR
web developmentNR
digital marketingNR
SEO agencyNR
website designNR

0 of 5 keywords on page 1

Google Reviews

5.0

Based on 2 reviews

Progress to Goal2 / 50

48 more reviews needed by Month 6

Active Clients

6

Current

25

Goal (Mo 6)

19 more clients needed

~3-4 new clients per month to hit goal

Client Sources:

Referrals6 (100%)
Campaign Page0
Organic Search0

📈 Want Real-Time Data?

Full Google Analytics and Search Console dashboards will be embedded here once we have 30+ days of data (Month 1+).

Every claim will be backed by screenshots and verifiable metrics.

❓ Frequently Asked Questions

Your questions answered. If you have more questions, reach out—we're here to be transparent.

Still Have Questions?

We're committed to transparency. If you want to know more about our journey, strategies, or how we can help your Auburn business, let's talk.

💡 This FAQ is structured with schema markup for better search visibility