Conversion Rate Optimization Auburn, Indiana
Data-driven optimization strategies that turn more visitors into customers
Lucas Button
CEO & Founder
Turn More Visitors Into Customers
Here's a fact that keeps business owners up at night: most websites convert less than 3% of their visitors. That means 97 out of every 100 people who visit your site leave without taking action. The good news? Small improvements in conversion rate can have massive impacts on your bottom line.
Conversion optimization isn't about tricks or manipulation—it's about removing friction and making it easier for people who want your product or service to actually get it. We analyze where visitors drop off, what confuses them, and what motivates them to act. Then we test changes methodically to find what actually works.
We've helped businesses across Northeast Indiana double and even triple their conversion rates through systematic testing and optimization. Whether it's your homepage, product pages, or checkout flow, there's almost always room to improve—and the ROI on conversion optimization is often the highest of any marketing investment.
“A 1% improvement in conversion rate can mean thousands of dollars in additional revenue. It's the highest-leverage work we do.”
Our CRO Services
Systematic optimization to maximize your conversion rates
Conversion Audit
Comprehensive analysis of your current conversion funnel to identify optimization opportunities.
- Current conversion rate analysis
- Funnel analysis and leak identification
- User behavior analysis
- Competitive benchmarking
A/B & Multivariate Testing
Scientific experimentation to discover what truly drives conversions for your audience.
- Hypothesis development
- Test design and setup
- Statistical analysis
- Winner implementation
User Experience Optimization
Behavioral insights that guide UX improvements and reduce friction in your funnel.
- Heatmap analysis
- Session recording review
- User feedback collection
- UX improvements
Landing Page Optimization
High-converting landing pages optimized for speed, design, and persuasion.
- Page speed optimization
- Design and layout testing
- Copy optimization
- Form optimization
Why Button Block for Conversion Optimization?
What makes our optimization approach different
Proudly serving Auburn, Fort Wayne, and Northeast Indiana businesses. We're not a faceless agency—we're your neighbors.
Data-Driven Testing
We don't guess—we test. Every recommendation is backed by data from real user behavior and A/B test results.
Full-Funnel Analysis
We examine your entire customer journey, from first click to final purchase, identifying drop-off points at every stage.
Measurable ROI
You'll know exactly how much additional revenue our optimizations generate. No vague promises—just real numbers.
Local Business Focus
We understand the buying behavior of Northeast Indiana customers and optimize for the actions that matter to local businesses.
Optimizing for Indiana audiences
Our CRO Process
Scientific approach to continuous conversion improvement
Audit
Analyze current conversion performance
Hypothesis
Identify optimization opportunities
Test
Design and run experiments
Analyze
Evaluate test results
Implement
Deploy winning variations
Iterate
Continuous testing and improvement
Our Expertise in Action
CRO Strategy
Data-driven optimization roadmaps
Form Optimization
Reduced friction and higher conversions
Mobile First
Optimized experiences for all devices
Performance
Speed and Core Web Vitals optimization
Expert Team
Dedicated CRO specialists working for you
Related Services
Conversion optimization works best as part of a complete digital strategy
Digital Marketing
Drive more qualified traffic to your optimized pages with targeted marketing campaigns.
ROI Reporting
Track exactly how much revenue your conversion improvements generate with clear reporting.
Web Development
Implement conversion improvements with clean, performant code that loads fast and works reliably.
Frequently Asked Questions
Common questions about conversion rate optimization